What makes it so special
The best description of Thammasat Business Challenge (TUBC)
Longest-running Competition
This year marks TUBC’s 22nd year of continuing success in the global business arena, where it continues to build its recognition as a highly prestigious case competition.
International Society
TUBC provides unforgettable networking activities with teams from leading business schools across the globe. Each year, we have invited over 16 international teams to join our event.
Students-Organized Event
TUBC is managed and organized by Bachelor's degree students. Our committees consist of over 50 lives with a passion to give the most valuable experience to all participants.
Innovative Competition
During TUBC, you will have a chance to explore a world of opportunities through various activities and challenging competition in a real-time scenario with limited tools and resources
What's
business case competition
In business case competition, the case, which is written based on real issues regarding a specified business, will be given to the teams to analyze. The teams will then present their solutions to a panel of judges and a winner will be announced.
- A real business problem
- Analyze and comes up with prominent solutions
- Present to a panel of judges
Let's hear from the Winner
KIT consulting from University of Florida — on how they have enjoyed the TUBC week and what it takes to be the winner of TUBC.
Once again, congratulations and we hope to see you again next year!
“TUBC is an extraordinary and challenging event which in the mean time offers memorable experiences and great connections for ones participating. TUBC 2019, surely, will have much more awaiting. Stay tuned!”
— Natcha Lohakhachornphan, President TUBC 2019
“TUBC is not just a case competition, but it's also where lifetime friendships are established.”
— Sirada Suansawat, Internal Vice President TUBC 2019
“It's always grateful to see talented young people coming over from top business school to participate in TUBC. The event is full of memories, inspirations, friendships, and lesson learned. Can't wait for next TUBC!”
— Prommanee Zhang, Co-President TUBC 2018
“TUBC 2018 will always have a special place in my heart. From the excitement of working on the case, to the hospitality of all the Thai students from the TUBC organising committee, this case competition was simply an amazing experience. Perhaps the most memorable part of the competition was all the friendships forged over the week! Getting a chance to meet some of the most talented and diverse people from around the world, and also learning about the rich Thai culture from all of our welcoming hosts will always be something that I will never forget!”
— Goh Jean Peng, Best Speaker TUBC 2018
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