Thammasat Undergraduate Business Challenge
The world’s leading business case competition

Case Library

What makes TUBC so special

The best description of Thammasat Business Challenge (TUBC)

Longest-running Competition

Celebrating 25 years of continuing success in the global business arena, TUBC continues to build its recognition as a highly prestigious case competition.

International Society

TUBC provides unforgettable networking activities with teams from leading business schools across the globe. This year, we have invited over 17 international teams to join our event.

Students-Organized Event

TUBC is managed and organized by undergraduate business students. Our committees consist of over 60 lives with a passion to give the most valuable experience to all participants.

Innovative Competition

During TUBC, you will have a chance to explore a world of opportunities through various activities and challenging competition in a real-time scenario with limited tools and resources.


Jul 5 - 30, 2022

Application Submission

A team must consist of 4 undergraduate students.

Registartion Process Click

Aug 1 - 8, 2022

Qualifying Round

The participants will be given a case to analyze. An electronic file of each team’s solutions has to be submitted to the organizing committee before the deadline.

The solutions of the business case will be evaluated by judges.

Aug 21, 2022


Top 20 qualified teams will be announced via The Challenger by TUBC Facebook Page.

Aug 27, 2022

Presentation Round

Top 20 teams will be required to present their case solution from the qualifying round to a panel of judges within 15 minutes, followed by 10-minute Q&A.


Let's hear from the Winner

KIT consulting from University of Florida — on how they have enjoyed the TUBC week and what it takes to be the winner of TUBC.

Once again, congratulations and we hope to see you again next year!