Thammasat Undergraduate Business Challenge
The world’s leading business case competition
25th Year Anniversary

Case Library

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What makes TUBC so special

The best description of Thammasat Business Challenge (TUBC)

Longest-running Competition

Celebrating 25 years of continuing success in the global business arena, TUBC continues to build its recognition as a highly prestigious case competition.

International Society

TUBC provides unforgettable networking activities with teams from leading business schools across the globe. This year, we have invited over 17 international teams to join our event.

Students-Organized Event

TUBC is managed and organized by undergraduate business students. Our committees consist of over 60 lives with a passion to give the most valuable experience to all participants.

Innovative Competition

During TUBC, you will have a chance to explore a world of opportunities through various activities and challenging competition in a real-time scenario with limited tools and resources.

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Let's hear from the Winner

KIT consulting from University of Florida — on how they have enjoyed the TUBC week and what it takes to be the winner of TUBC.

Once again, congratulations and we hope to see you again next year!

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“TUBC is an extraordinary and challenging event which in the mean time offers memorable experiences and great connections for ones participating. TUBC 2019, surely, will have much more awaiting. Stay tuned!”

— Natcha Lohakhachornphan, President TUBC 2019
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“TUBC is not just a case competition, but it's also where lifetime friendships are established.”

— Sirada Suansawat, Internal Vice President TUBC 2019
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“It's always grateful to see talented young people coming over from top business school to participate in TUBC. The event is full of memories, inspirations, friendships, and lesson learned. Can't wait for next TUBC!”

— Prommanee Zhang, Co-President TUBC 2018
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