The Central Family – the Central brand of retail, services and products has become synonymous with trusted quality and excellence in Thailand, and continues to remain at the top of the marketplace.
Central Group consists of a variety of diverse investments in various corporations, each of which has become the leader in the retail, property development, brand management, hospitality, and food and beverage in-dustries. These complementary businesses continue to strengthen our position in the marketplace, both domestically and internationally.
It is important to focus on core businesses and core brands by extending on past successes, and by being committed to the building of our brands to be number one in the perception of consumers and customers in each segment, creating differentiation in brand experience through “quality” that is excellent in every aspect in both the goods and the services of Central Group, and by focusing on stable growth through world class quality.
Citi’s presence in Thailand first began in 1967, under The Commercial Credit Corporation (Thailand) Ltd., focusing on auto and consumer goods financing. Citibank is the leading card issuer in Thailand. Our first Visa cards were launched in 1990.Citi Thailand celebrated its 50th anniversary in 2017.
Citi's major commercial banking businesses include foreign exchange and treasury, cash management, trade finance, custodian services, lending, securitization, and capital markets.
On the consumer side, we are the leader in credit cards, Ready Credit (cash product), personal loans and wealth management. We strive to offer remarkable client experience through enhanced digital banking capabilities. Citi Thailand’s clients include the government and related entities, global multinationals, leading local corporates and financial institutions.